Score any page for GEO and SEO in one pass.
Paste a URL. We read the page the way a retrieval engine does — the article only, not your navigation — and grade it against 16 GEO rules and 13 on-page SEO checks. Every check names the rule and the sections at fault.
What does this tool measure?
This tool measures two things about one page: a GEO score, which is a 0–100 grade of how well the page is structured to be quoted by an AI answer engine, and an SEO score, which is a 0–100 grade of its on-page optimisation. The GEO score runs 16 rules in four groups; the SEO score runs 13 on-page checks. Both are deterministic — the same page returns the same number every time.
It is not a prediction of citations. Ranking, domain trust and brand strength matter too, and AI citations move week to week. What the score tells you is whether the page gives an engine something it can lift out and use.
Why are GEO and SEO scored separately?
Because optimising for one can cost you the other, and a single blended number would hide it. Keyword density lifts a classic on-page SEO score, and Aggarwal et al. (KDD 2024) measured that the same repetition reduces generative-engine citation by around 10%. Our GEO scorer ignores density entirely for that reason, and the SEO scorer weights it at 2 points out of 100 rather than the 10 it once carried.
The two scores answer different questions — “will it rank?” and “will it be quoted?” — so we show both and average neither.
What actually makes a page quotable?
Passages, not pages, are what an answer engine retrieves. A prompt fans out into roughly 8.5 sub-queries, each matched against chunks of text rather than whole documents, so a section that only makes sense after reading the three above it cannot be used at all. That is why the largest group in the GEO score is extractability, worth 40 of the 100 points.
The evidence on what moves the needle is thinner than the marketing around it. A Zyppy meta-analysis of 54 studies put crawler accessibility top at 9.5/10, ahead of search rank at 9.4 and fan-out rank at 9.3, with preview controls at 9.2 — the highest-scoring factor of the lot is technical, and nothing about word choice appears until well down the list. Meanwhile Ahrefs tested 1,885 pages and found schema markup barely moved citations: about +2% on ChatGPT and Google AI Mode, neither statistically significant, and −4.6% on AI Overviews. We score schema anyway, for entity disambiguation, and we tell you it is not a citation lever.
Can AI answer engines even reach the page?
That is a separate question, and it is worth answering first — a perfectly structured page that OAI-SearchBot cannot fetch is invisible whatever it scores. Our free access check reads your robots.txt rule by rule and requests the page as each AI crawler in turn, then reports what each one got back.
Run the free AI access checkFrequently asked questions
What is a GEO score?
A GEO score is a 0–100 grade of how well a page is structured to be quoted by an AI answer engine. It is measured against 16 deterministic rules in four groups: whether a single passage can be lifted out and still make sense, whether there is anything worth quoting, whether the wording matches how people ask, and whether a machine can parse it. It is not a prediction of citations — ranking, domain trust and brand strength matter too.
Is a GEO score the same as an SEO score?
No, and the two sometimes disagree. Keyword density helps a classic SEO score and measurably reduces generative-engine citation — Aggarwal et al. (KDD 2024) measured roughly a 10% drop. So we report GEO and SEO as two separate numbers and never average them. A single blended score would hide the exact trade-off you need to see.
Does this tool use AI credits?
No. Both scorers are pure functions over your page content — no model is called and nothing is charged. The same code runs in the ActiveGeo editor on every pause in typing, which is only possible because it is free to run. What costs money is rewriting the failures, and that lives in the product.
Why does my page say it is too short to score?
Below about 150 words a page is a single passage, and every structural check needs more than that to say anything true. Rather than return a low number that measures length instead of quality, we report the page as unscorable and say why. A thing we could not measure is unknown, not zero.
Why do some SEO checks say they were not assessed?
Four of the 13 on-page checks need a target keyword, and we do not know yours. Those four carry 34 of the 100 SEO points, so guessing would inflate your score by a third on evidence nobody gathered. They are reported unscored until you supply a keyword.
Do you store the page you scan?
No. We fetch the page once, score it in memory and return the result. Nothing is written to a database and no account is required.